‘Indian companies using digital marketing for competitive advantage’

A Report by THE ECONOMIC TIMES

NEW DELHI: A growing number of marketers in India are leveraging digital marketing to increase their competitive advantage, a research by Adobe and CMO Council has revealed.

According to the study, India leads in the confidence in digital marketing as a driver of competitive advantage.

Ninety-six per cent of the Indian marketers have high confidence in the ability of digital marketing to drive competitive advantage. It is among the highest in Asia-Pacific APAC with only Austral ..

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SOURCE: THE ECONOMIC TIMES

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