Career in digital marketing

Digital Marketing is for those who find within themselves a creative spark and passion for the internet. Vaijayanthi Kadhiravan outlines it all.

If you have ever received an e-mail offering a variety of numbers or websites to contact for free wall papers of Bollywood stars, you’re no stranger to the world of digital marketing. Digital marketing is the use of the internet for advertisement and publicity. With increasing human interest in online pursuits, digital marketers indeed have an enviable job!

Course Watch Most institutions which provide these courses require a bachelor’s degree from any stream. As digital marketing pertains to knowledge in science, statistics, artistic visualisation and e-commerce, student of any field can take up digital marketing as a career. However, those with degrees in technology and/ or marketing do have an upper-hand. Following this, an aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous IAMAI (Internet and Mobile Association of India)-approved programmes. Many management institutes (such as IIMs) offer programmes by NIIT. Student must make sure that the covers search engine marketing, search engine optimisation and e-mail marketing.

Moolah Matters A fresher can expect between Rs 15000-30000 rupees per month. Sky is the limit for experienced professionals.

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SOURCE: THE TIMES OF INDIA